Why the Gospel Needs to Be on a Church Website with Don Walley

Why the Gospel Needs to Be on a Church Website with Don Walley

Would you agree that the gospel is the most important message that can ever be told? If this is the case, aXiom Network founder Don Walley asks, then why is it not available on most church websites? Listen as Don explain his desire to help pastors and churches by developing God’s Plan Gospel Template. Hear how this gives church leaders the opportunity to interact with people who visit the church website.

26 Minutes • 14 days ago

Episode Notes

Greenelines with

Dr. Steve Greene

Guest: Don Walley

 

Would you agree that the gospel is the most important message that can ever be told? If the case, aXiom Network founder Don Walley asks, then how is it not available on most church websites?

It’s a conundrum that has puzzled Walley for years, and he says he sincerely believes this an online crisis of lost opportunities that must be corrected immediately.

That’s where aXiom Network comes in. Walley developed God’s Plan Gospel Template that gives church officials the opportunity to interact with people that visit the church website and makes a decision for Christ.  

Introduction

Dr. Steve Greene: Have you noticed that social media has launched a new wave of bully pulpits? When I read my feeds most mornings, it doesn't make me feel good. I leave social media sites feeling burdened with hate-filled memes and divisive rants and raves. I don’t know one person who reads or hears a bully message where it changes their mind about the topic Don't we all tend to repost what we agree with and click like and then just scroll on? Does a meme ever change an opinion? I don't know if a tree makes a sound when it falls in a forest, but I do believe that hate-filled messages create a noisy atmosphere of nothingness. Perhaps it's comforting to jump up on a soapbox to speak for or against this or that. But social media was created as a place to gather, to share life moments, photos or even images of spaghetti sauce on the face of a happy little tyke on his trike. Good messages built social media, and bully rants will surely drive away the friendly confines of life happenings. Words and pictures elevate life and give hope where it is needed. Not long ago, social media made me smile. Today, the bullies make me walk away and let them just talk to each other. My guest today has a good plan to add to all websites. Not just social media sites. But every website that's out there that we would visit. His name is Pastor Don Wally. He's the director of the Axiom Network. He has a brilliant mission to help pastors, churches and website owners include the gospel on their website. What a concept. So, pastor Don, welcome to the Greenelines podcast.

I'm really glad to have you and your great idea and your concept. We're going to talk deeply about it. So just tell us right off the top what is aXiom Network.

 

·         7 Critical Reasons Your Church Needs the Gospel on its Website

 

Don Walley: I've been a believer for many years now and came to Christ as a young pup in college many years ago. I hate to think how long ago that was. Over time I was discipled by Campus Crusade. I attended Baptist Student Union, I worked with Navigators. I went to Dallas Theological Seminary, volunteered with Billy Graham, worked with Larry Moyer at EvanTell, on and on and on. Every one of these ministries have their own version of the gospel. Many of your listeners will know Four Spiritual Laws; The Bridge Illustration; Steps to Peace with God by Billy Graham; Bad news, Good News by EvanTell. Years ago, having experienced those things and worked in those ministries for many years as a volunteer and otherwise, I began when the Internet first came out. I kept getting phone calls from chaplains at a local submarine base because I'd worked with Navigators. The chaplains would call me and asked me if I knew anything about a church in San Diego. Well, I'm in southeast Connecticut, and I gotta tell you, I didn't know anything about churches in San Diego or anywhere else. They wanted some help to send their sailors and Marines to good, solid churches everywhere else in the country. We're talking roughly the year 2000 and there was nothing like that online. So, I figured, somebody's got to do something. So, I ended up creating uschurchinfo.com, which ended up being the largest and first online church directory in the world. That continued to grow. Then I began building websites for churches, especially here in the New England area. I began to notice over time that there was a huge gap in their message. Churches were very good about telling their site visitors and their members, potential visitors all about the time of their potlucks and their worship services and their ladies’ Bible studies and home Bible studies.  But there was a huge gap in there and I kept thinking, the most important lesson the believing church the has for the for our culture is the gospel. Yet I searched hundreds and eventually thousands of church websites and I could not find the gospel on a single one. I thought, this is crazy, how's that even possible? I've had the pleasure of knowing many dedicated, wonderful Bible-believing pastors over the years. I would call them and I would ask them, and I already knew the answer because I've been to their website, but do you have the gospel on your website? He said no. My second question is always well, why not? And the answer is always … it still blows my mind …

These are hundreds of pastors I've talked to, and these are good, solid Bible-believing men, preachers of the Word. I think, how is that possible? You have a tool available to the entire world and you don't have the most important message to tell them about? How can Bible-believing church does not have the gospel on their website? Someone said, ‘well, we don't want to offend people. I guess better to offend them by telling them and have them know nothing. This was quite an epiphany for me and apparently for lots of others. So, I went about building some sites with the gospel on it and I realized that there has to be a more efficient way. So, after many years of prayer and frustration, I began to put together the idea of the Axiom Network. There are basically three components to the Axiom Network. One is to add the gospel to your website. When I started doing this, I immediately ran into trouble because the major evangelism tool, evangelism presentations as they're often called, were all copyrighted and you can’t get permission to use copyrighted evangelism messages, whether it's Forester’s Laws or The Bridge Illustration or Steps to Peace with God. We couldn't use any of those, so we talked to some of our pastor and theological seminary professors. They sort of give the imprimatur to the version that we have now. It's straightforward, it’s nothing weird. It's just a different way of presenting the gospel. So that was the first component. The second component was, having worked in Navigators and doing follow up for years, then the question becomes once if someone does come to Christ, what then? With the ministry that I worked with in the past, follow up is hugely important, especially for the local church. So, the second component of the Axiom Network is the typical follow up materials, and you can learn more about this on our website, theaxiomnetwork.com. The third component was, the question came up … If you're a pastor in Lake Mary, Florida, but someone in Roanoke, Virginia or Utah visits your site by the leading of the spirit, comes to Christ, and they contact you and let you know it happened through the gospel presentation you have on the website, how are you supposed to minister to them? That's where U.S. Church Info, the largest online church directory in the world, came in and did a full 360. We came back and said of course, we've got over 140,000 churches listed on U.S. Church Info. So, why not use that as a tool to help pastors in one community refer a new believer to someone in another community, contact the pastor and say, hi pastor, this is Pastor John down here in the Roanoke Virginia. I just had a young lady from Utah contact us that she came to Christ on our website, and I like to give them your name if I may, and let you contact her. She lives right in your community. So, those three components have become the basis of the Axiom Network.

 

Dr. Steve Greene: So, I understand your heart most good interviewers just simply respond with the word duh, you know, why did it take us so long? I mean, I know that's not eloquent. But can you tell me about the details of what makes it work and what am I going to find when I come there? How does it work for me as a consumer that just comes to the church website?

 

Don Walley: The idea is that you once you register at theaxiomnetwork.com for God’s plan gospel templates, you customize it to suit your church. Once you've completed the form, you have a beautiful gospel presentation, your church name is in the header, videos in the header, the pastor's name or the church’s tagline. … one of the most common obviously is no price to make it known, you can you can do other customizations so that the gospel is now customized to your church with the boldest presentation. When they go to your website, they click on the link or they will they'll find the link in your menu and it will take them to your own customized gospel presentation. On the bottom, there's basically four steps: God's plan, our problem, God's provision and your reply. Below that, you'll have a form we call an ODC or online decision card. If you've ever worked with Billy Graham, at the Crusades when people come forward, he would have hand out a 3 x 5 card, a decision card. You fill it out and turn it in. We call this an online decision card, so the new believer who either puts their faith in Christ or doesn't but has questions, they can complete this form and it pushes the link and it gets returned back to the pastor. Within seconds, they know that someone is either said yes to the gospel or no, but I have questions.

 

For more of Dr. Greene’s interview with Don Walley, please visit cpnshows.com.

 

Greenelines Host Information

Dr. Steve Greene is the Publisher and Executive Vice President of Charisma Media. Dr. Greene received his Ph.D. in marketing from Memphis State University. He has worked in television station management and worked directly with over 80 stations throughout the United States. He has worked in marketing capacities with McDonald’s, Jiffy Lube, and Stanley Steemer. He has owned restaurants, a national advertising agency and a syndicated marketing research firm. Dr. Greene has served as the Dean of the College of Business and professor of marketing at Oral Roberts University. He is also the author of Love Leads, which dispels the myths and misconceptions many have come to accept about leadership.

To learn more about Dr. Steve Greene, connect with him on social media!

Facebook: https://facebook.com/drsgreene/

Twitter: https://twitter.com/DrSteveGreene

Instagram: https://www.instagram.com/dr.stevegreene/

 

email: greenelines@charismamedia.com

Episode Notes

Greenelines with

Dr. Steve Greene

Guest: Don Walley

 

Would you agree that the gospel is the most important message that can ever be told? If the case, aXiom Network founder Don Walley asks, then how is it not available on most church websites?

It’s a conundrum that has puzzled Walley for years, and he says he sincerely believes this an online crisis of lost opportunities that must be corrected immediately.

That’s where aXiom Network comes in. Walley developed God’s Plan Gospel Template that gives church officials the opportunity to interact with people that visit the church website and makes a decision for Christ.  

Introduction

Dr. Steve Greene: Have you noticed that social media has launched a new wave of bully pulpits? When I read my feeds most mornings, it doesn't make me feel good. I leave social media sites feeling burdened with hate-filled memes and divisive rants and raves. I don’t know one person who reads or hears a bully message where it changes their mind about the topic Don't we all tend to repost what we agree with and click like and then just scroll on? Does a meme ever change an opinion? I don't know if a tree makes a sound when it falls in a forest, but I do believe that hate-filled messages create a noisy atmosphere of nothingness. Perhaps it's comforting to jump up on a soapbox to speak for or against this or that. But social media was created as a place to gather, to share life moments, photos or even images of spaghetti sauce on the face of a happy little tyke on his trike. Good messages built social media, and bully rants will surely drive away the friendly confines of life happenings. Words and pictures elevate life and give hope where it is needed. Not long ago, social media made me smile. Today, the bullies make me walk away and let them just talk to each other. My guest today has a good plan to add to all websites. Not just social media sites. But every website that's out there that we would visit. His name is Pastor Don Wally. He's the director of the Axiom Network. He has a brilliant mission to help pastors, churches and website owners include the gospel on their website. What a concept. So, pastor Don, welcome to the Greenelines podcast.

I'm really glad to have you and your great idea and your concept. We're going to talk deeply about it. So just tell us right off the top what is aXiom Network.

 

·         7 Critical Reasons Your Church Needs the Gospel on its Website

 

Don Walley: I've been a believer for many years now and came to Christ as a young pup in college many years ago. I hate to think how long ago that was. Over time I was discipled by Campus Crusade. I attended Baptist Student Union, I worked with Navigators. I went to Dallas Theological Seminary, volunteered with Billy Graham, worked with Larry Moyer at EvanTell, on and on and on. Every one of these ministries have their own version of the gospel. Many of your listeners will know Four Spiritual Laws; The Bridge Illustration; Steps to Peace with God by Billy Graham; Bad news, Good News by EvanTell. Years ago, having experienced those things and worked in those ministries for many years as a volunteer and otherwise, I began when the Internet first came out. I kept getting phone calls from chaplains at a local submarine base because I'd worked with Navigators. The chaplains would call me and asked me if I knew anything about a church in San Diego. Well, I'm in southeast Connecticut, and I gotta tell you, I didn't know anything about churches in San Diego or anywhere else. They wanted some help to send their sailors and Marines to good, solid churches everywhere else in the country. We're talking roughly the year 2000 and there was nothing like that online. So, I figured, somebody's got to do something. So, I ended up creating uschurchinfo.com, which ended up being the largest and first online church directory in the world. That continued to grow. Then I began building websites for churches, especially here in the New England area. I began to notice over time that there was a huge gap in their message. Churches were very good about telling their site visitors and their members, potential visitors all about the time of their potlucks and their worship services and their ladies’ Bible studies and home Bible studies.  But there was a huge gap in there and I kept thinking, the most important lesson the believing church the has for the for our culture is the gospel. Yet I searched hundreds and eventually thousands of church websites and I could not find the gospel on a single one. I thought, this is crazy, how's that even possible? I've had the pleasure of knowing many dedicated, wonderful Bible-believing pastors over the years. I would call them and I would ask them, and I already knew the answer because I've been to their website, but do you have the gospel on your website? He said no. My second question is always well, why not? And the answer is always … it still blows my mind …

These are hundreds of pastors I've talked to, and these are good, solid Bible-believing men, preachers of the Word. I think, how is that possible? You have a tool available to the entire world and you don't have the most important message to tell them about? How can Bible-believing church does not have the gospel on their website? Someone said, ‘well, we don't want to offend people. I guess better to offend them by telling them and have them know nothing. This was quite an epiphany for me and apparently for lots of others. So, I went about building some sites with the gospel on it and I realized that there has to be a more efficient way. So, after many years of prayer and frustration, I began to put together the idea of the Axiom Network. There are basically three components to the Axiom Network. One is to add the gospel to your website. When I started doing this, I immediately ran into trouble because the major evangelism tool, evangelism presentations as they're often called, were all copyrighted and you can’t get permission to use copyrighted evangelism messages, whether it's Forester’s Laws or The Bridge Illustration or Steps to Peace with God. We couldn't use any of those, so we talked to some of our pastor and theological seminary professors. They sort of give the imprimatur to the version that we have now. It's straightforward, it’s nothing weird. It's just a different way of presenting the gospel. So that was the first component. The second component was, having worked in Navigators and doing follow up for years, then the question becomes once if someone does come to Christ, what then? With the ministry that I worked with in the past, follow up is hugely important, especially for the local church. So, the second component of the Axiom Network is the typical follow up materials, and you can learn more about this on our website, theaxiomnetwork.com. The third component was, the question came up … If you're a pastor in Lake Mary, Florida, but someone in Roanoke, Virginia or Utah visits your site by the leading of the spirit, comes to Christ, and they contact you and let you know it happened through the gospel presentation you have on the website, how are you supposed to minister to them? That's where U.S. Church Info, the largest online church directory in the world, came in and did a full 360. We came back and said of course, we've got over 140,000 churches listed on U.S. Church Info. So, why not use that as a tool to help pastors in one community refer a new believer to someone in another community, contact the pastor and say, hi pastor, this is Pastor John down here in the Roanoke Virginia. I just had a young lady from Utah contact us that she came to Christ on our website, and I like to give them your name if I may, and let you contact her. She lives right in your community. So, those three components have become the basis of the Axiom Network.

 

Dr. Steve Greene: So, I understand your heart most good interviewers just simply respond with the word duh, you know, why did it take us so long? I mean, I know that's not eloquent. But can you tell me about the details of what makes it work and what am I going to find when I come there? How does it work for me as a consumer that just comes to the church website?

 

Don Walley: The idea is that you once you register at theaxiomnetwork.com for God’s plan gospel templates, you customize it to suit your church. Once you've completed the form, you have a beautiful gospel presentation, your church name is in the header, videos in the header, the pastor's name or the church’s tagline. … one of the most common obviously is no price to make it known, you can you can do other customizations so that the gospel is now customized to your church with the boldest presentation. When they go to your website, they click on the link or they will they'll find the link in your menu and it will take them to your own customized gospel presentation. On the bottom, there's basically four steps: God's plan, our problem, God's provision and your reply. Below that, you'll have a form we call an ODC or online decision card. If you've ever worked with Billy Graham, at the Crusades when people come forward, he would have hand out a 3 x 5 card, a decision card. You fill it out and turn it in. We call this an online decision card, so the new believer who either puts their faith in Christ or doesn't but has questions, they can complete this form and it pushes the link and it gets returned back to the pastor. Within seconds, they know that someone is either said yes to the gospel or no, but I have questions.

 

For more of Dr. Greene’s interview with Don Walley, please visit cpnshows.com.

 

Greenelines Host Information

Dr. Steve Greene is the Publisher and Executive Vice President of Charisma Media. Dr. Greene received his Ph.D. in marketing from Memphis State University. He has worked in television station management and worked directly with over 80 stations throughout the United States. He has worked in marketing capacities with McDonald’s, Jiffy Lube, and Stanley Steemer. He has owned restaurants, a national advertising agency and a syndicated marketing research firm. Dr. Greene has served as the Dean of the College of Business and professor of marketing at Oral Roberts University. He is also the author of Love Leads, which dispels the myths and misconceptions many have come to accept about leadership.

To learn more about Dr. Steve Greene, connect with him on social media!

Facebook: https://facebook.com/drsgreene/

Twitter: https://twitter.com/DrSteveGreene

Instagram: https://www.instagram.com/dr.stevegreene/

 

email: greenelines@charismamedia.com

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Why the Gospel Needs to Be on a Church Website with Don Walley