How Churchgoing Believers Can Turn This Nation Around

How Churchgoing Believers Can Turn This Nation Around

Christians have been slow to wake up to do something as more of our freedoms are being taken away. But how do we make a difference?

Listen as Greg Swan, a marketing and brand strategist, discovered something interesting while working on his wife's Congressional race and, later on, 17 other Republican campaigns. Hear what he says you can do to get involved to change our nation for God's good.

13 Minutes • 17 days ago

Episode Notes

The Strang Report

With Stephen Strang

Guest: Greg Swan

Christians have been slow to wake up to do something as more of our freedoms are being taken away. But how do we make a difference?

Listen as Greg Swan, a marketing and brand strategist, discovered something interesting while working on his wife's Congressional race and, later on, 17 other Republican campaigns. Hear what he says you can do to get involved to change our nation for God's good.

Introduction

Stephen Strang: This is Stephen Strang. I want to introduce my listeners to Charisma magazine if you don't already get it. If you do get it, you could respond to this special offer, and we will continue your subscription into the future. The offer is to give you both of my books on Donald Trump, God and Donald Trump and the new one, Trump Aftershock. These are a value of just less than $50 plus two years of Charisma, which costs around $40. And you can get the whole thing for only $39. Now, let me repeat. You get both of my best-selling books, and two years of charisma for only $39. And all you have to do is go to this site, trumpbooks.charismamag.com. I'll repeat it. But the good thing about a podcast is you can back it up and listen to it again. It’s trumpbooks.charismamag.com. I hope you'll take advantage of this offer. Even if you have read the books, you know it's always nice to have a new book, especially one signed by the author. It makes a good birthday present, later in the year it will make a good Christmas present. I hope that you'll take advantage of it because it's a good offer. It’s my way to try to connect you with Charisma and also get more copies of my book out there.

 

·         Read the Strang Report: Christian Marketer: How Churchgoing Believers Can Turn This Nation Around

 

Stephen Strang: I get to know a lot of interesting people, especially as I travel around. And one of the most interesting people I know is going to be our guest today. His name is Greg Swan. He's actually in the media business. He has been a big-time advertising guy in Detroit, especially with the automotive industry. Recently I was able to sit down with him when we were both attending a meeting up in Minneapolis, Minnesota, to talk to him about an interesting experience that he had with his wife, Christine, who I know recently ran for congress from their district in Michigan. She did not make it through the primaries, as Greg will kind of describe. But he also has been able to harness technology to identify mainly Christians who are active in their churches. He tells the story of how 20 different candidates, all of them Republicans, harnessed this technology in the recent election, and how they all won. I was just so fascinated by this. Of course, he knows as most of my listeners know that I've written a couple of books on politics. And, I'm in the middle of writing another book. So, this was very timely for me. I thought that I would share with you my interview with Greg Swan, which I hope you find interesting as I did.

Stephen Strang: Greg, I have some questions about Christians and the political process. I'm asking you for a couple reasons. One is that your wife, Christine, recently ran for Congress. So, you saw it up close and personal. But also, you have done some amazing things with digital and identifying people who are Christians. Tell me and tell my listeners what you discovered and how that's been used in a positive way in the political process.

Greg Swan: Steve, thanks for asking. One of the shocking things to realize is that 65 percent of women who've had an abortion identify as Christian. Those aren't the Christians we're looking for. We're looking for the ones who actually go to church. Because if they go to church, as you know, most people who get made fun of go to church by other people who don't go to church are called hypocrites. That's why we go, for confession for forgiveness, to get back on track to hear an inspirational message, to get right with God for the utter dependence on God. There's something humble about a Christian who comes under community and a pastor and goes to church and they're all over the place. The numbers are staggering. In the United States, there are 331,117 churches. In my state of Michigan, there's 10,007. We focused on that for the congressional race. Those churches generally average around 200 people each. You have your megachurches and so on. In the United States, there's 68 million Catholics and so on. There's 15 million Baptists. The way to reach these people is directly through their cell phones. You have to have first-party data. In my case, I got sprint and Verizon first-party data which knew that they were there. Privacy issues prevented us from knowing if that’s Steve Strang in church, but I know it is Steve Strang’s device. So, I can light up that device once identify it's been in a church and physical location, then follow you around to your golf course. or wherever you go to shop for your cars, and retarget you. We ran 17 campaigns for this all primaries, all for Republicans and all of them won. So that's all we know; we have a test on 17 and they all won. It was much higher than average response because the contextual relevancy of who we're focusing on. Christians who go to church give more and they generally do better because the principles of giving more and living a balanced life, some of the things that my own business mentors have been telling me here at this conference. So, this particular niche was named after … I like this comedian Jerry Seinfeld and he had this show called Comedians in Cars Getting Coffee … number one on the Internet. I figured, go with him, Christians and churches, because that's what it is, it's the easiest way to describe it. So, we think that for 2020. I took this to the RNC, and I met face to face with the head of the RNC. He wanted to merge this information, as most media companies do, take our data, take off the media by just use our data for the Christians and overlay it on their Facebook strategy, which was heavy. Facebook's been in a little trouble recently because of some of the things that have come up political, and they need to find other ways to get hold of people. This is the most direct way to get hold of Christians. We knew that that's why we bought the list. That's why we made the company.

Stephen Strang: Of course, my listeners know that I've written a couple of books that were basically political books on the election on Donald Trump, on what's happening with our country. This is a very complicated topic that we could talk about a lot of times, but let me make this comment so I can I ask my question. It seems like the left has use politics to impose their will on the rest of us by getting in power, enacting legislation, et cetera, et cetera. Christians, in my opinion, have been slow to wake up. It’s only as we're actually losing our freedoms that it's like, oh, maybe we ought to do something. So, I'm just interested, and here's my question, in your wife’s congressional race, which was not successful, and in working with the RNC and different things, what has been your observation about Christians in pews or church that are actually getting involved making a difference? Obviously, you're implying that there was a difference, because, in these congressional races, the people won. Even with Donald Trump in 2016, there are people who say that the evangelical vote, which I've been on TV, and they asked me what an evangelical is, and I say it's a Bible-believing church going, Christian, not just somebody who says it is somebody who actually does something. So. what is your observation about Christians in politics? Are they engaged? Are they not engaged? Or how can we make a difference?

Greg Swan: I've been tracking your books and they've done great. You should know of anybody who's an evangelical because your face is in Time magazine as one of the 25 most recognized evangelicals in America after George Bush got elected. So, the thing is, my observation is that this market I've known since 1993, is the most powerful, underserved market and the majority market out there. There's nothing majority about Christians at all. There are 77 million evangelical Christians that you just described and there are 68 million Catholics. But there's another subset of Christians that is almost equally large and 50 million that doesn't cover evangelical Christians. It's a group that is kind of on the fence. They're not independents, but the amount of people that believe in God and profess to believe in God is well north of 90 percent. The media, and what we've been seeing lately, and I'm a junkie of conservative talk radio, so I'm the worst guy to ask for an objective opinion about what's going on with the Democrats, as far as I can see, yes, you're right. They have moved on us because they've had a long-term agenda like China's had, like Russia has had. If you look at 1950 versus now, they're winning. I'll tell you a quick example of that. I'm watching “Rear Window” with my dad, an Alfred Hitchcock movie, with Grace Kelly, Jimmy Stewart. I had never seen it. I asked my dad, I said, Dad, are they living together? They're in the same apartment. My dad looked at me like I had three eyes and said, Greg, this is the 1950s. Nobody lived together. How out of touch is that statement today? That's the slow, one-degree-at-a-time boiling that the frogs do and the agenda. Yes, we've been acted on for a long, long time. Yes, we're just waking up. The attitude, the power, and the brains are all there. Plus, most importantly, the majority. If the media for two years of 92 percent negative stories can't take a dent out of Trump, and then when the Mueller report comes up, it shoots up. You're darn right he knows who's in charge … it’s the evangelical Christians. That's why they did backflips and did stories about you and the other 25. They wanted to figure this out. But these are the decision makers in America, the real believers, and they spoke really loudly. They didn't care what the media said. Are you done? I’m voting for Trump. And the evangelicals were just fine with this guy. They knew who he was. They just knew exactly who he was. He's a straight shooter. He's deliverer and he's beloved, I bet you love him. I mean, I certainly do.

Stephen Strang: Let me ask you about what we have to do, in your opinion, being around politics, to turn this country around. You talk about how we've been losing. Why do we have to do to win?

Greg Swan: My experience with politics was really eye-opening. We put a lot of our personal money into it and found out that a guy that I've known since nine betrayed me, stole my hard-earned petitions that my mother in-law would go to the DMV and get signed. We had to do 1,000 of those they were given to another candidate. People sell their souls in this business. It's bizarre. I’ve never seen saw anything like it. People lie, people steal and they are not truthful. We came in and made a big splash media. We were immediately a mark. We were sent someone from an enemy camp to come in and take us out. That is standard politics. What can Christians do? They have to connect on the popular level. Fortunately, in the old days, when my father in-law, a popular newscaster Detroit, you had one of three ways to get the message out. Now you have smart, sophisticated marketers like such as ourselves, that can get around anything, through any number of means to target the right person, the right demographic and you're not stunted by media. You ever hear these guys long for the days back when Walter Cronkite and only three people could tell you the truth or suppress the truth more likely?

For the rest of Stephen’s interview with Greg Swan, please click here.

Where to Find Stephen Strang on the Internet

·         The Strang Report on Charismamag.com

·         The Strang Report on cpnshows.com

·         On Twitter

·         On Facebook

Episode Notes

The Strang Report

With Stephen Strang

Guest: Greg Swan

Christians have been slow to wake up to do something as more of our freedoms are being taken away. But how do we make a difference?

Listen as Greg Swan, a marketing and brand strategist, discovered something interesting while working on his wife's Congressional race and, later on, 17 other Republican campaigns. Hear what he says you can do to get involved to change our nation for God's good.

Introduction

Stephen Strang: This is Stephen Strang. I want to introduce my listeners to Charisma magazine if you don't already get it. If you do get it, you could respond to this special offer, and we will continue your subscription into the future. The offer is to give you both of my books on Donald Trump, God and Donald Trump and the new one, Trump Aftershock. These are a value of just less than $50 plus two years of Charisma, which costs around $40. And you can get the whole thing for only $39. Now, let me repeat. You get both of my best-selling books, and two years of charisma for only $39. And all you have to do is go to this site, trumpbooks.charismamag.com. I'll repeat it. But the good thing about a podcast is you can back it up and listen to it again. It’s trumpbooks.charismamag.com. I hope you'll take advantage of this offer. Even if you have read the books, you know it's always nice to have a new book, especially one signed by the author. It makes a good birthday present, later in the year it will make a good Christmas present. I hope that you'll take advantage of it because it's a good offer. It’s my way to try to connect you with Charisma and also get more copies of my book out there.

 

·         Read the Strang Report: Christian Marketer: How Churchgoing Believers Can Turn This Nation Around

 

Stephen Strang: I get to know a lot of interesting people, especially as I travel around. And one of the most interesting people I know is going to be our guest today. His name is Greg Swan. He's actually in the media business. He has been a big-time advertising guy in Detroit, especially with the automotive industry. Recently I was able to sit down with him when we were both attending a meeting up in Minneapolis, Minnesota, to talk to him about an interesting experience that he had with his wife, Christine, who I know recently ran for congress from their district in Michigan. She did not make it through the primaries, as Greg will kind of describe. But he also has been able to harness technology to identify mainly Christians who are active in their churches. He tells the story of how 20 different candidates, all of them Republicans, harnessed this technology in the recent election, and how they all won. I was just so fascinated by this. Of course, he knows as most of my listeners know that I've written a couple of books on politics. And, I'm in the middle of writing another book. So, this was very timely for me. I thought that I would share with you my interview with Greg Swan, which I hope you find interesting as I did.

Stephen Strang: Greg, I have some questions about Christians and the political process. I'm asking you for a couple reasons. One is that your wife, Christine, recently ran for Congress. So, you saw it up close and personal. But also, you have done some amazing things with digital and identifying people who are Christians. Tell me and tell my listeners what you discovered and how that's been used in a positive way in the political process.

Greg Swan: Steve, thanks for asking. One of the shocking things to realize is that 65 percent of women who've had an abortion identify as Christian. Those aren't the Christians we're looking for. We're looking for the ones who actually go to church. Because if they go to church, as you know, most people who get made fun of go to church by other people who don't go to church are called hypocrites. That's why we go, for confession for forgiveness, to get back on track to hear an inspirational message, to get right with God for the utter dependence on God. There's something humble about a Christian who comes under community and a pastor and goes to church and they're all over the place. The numbers are staggering. In the United States, there are 331,117 churches. In my state of Michigan, there's 10,007. We focused on that for the congressional race. Those churches generally average around 200 people each. You have your megachurches and so on. In the United States, there's 68 million Catholics and so on. There's 15 million Baptists. The way to reach these people is directly through their cell phones. You have to have first-party data. In my case, I got sprint and Verizon first-party data which knew that they were there. Privacy issues prevented us from knowing if that’s Steve Strang in church, but I know it is Steve Strang’s device. So, I can light up that device once identify it's been in a church and physical location, then follow you around to your golf course. or wherever you go to shop for your cars, and retarget you. We ran 17 campaigns for this all primaries, all for Republicans and all of them won. So that's all we know; we have a test on 17 and they all won. It was much higher than average response because the contextual relevancy of who we're focusing on. Christians who go to church give more and they generally do better because the principles of giving more and living a balanced life, some of the things that my own business mentors have been telling me here at this conference. So, this particular niche was named after … I like this comedian Jerry Seinfeld and he had this show called Comedians in Cars Getting Coffee … number one on the Internet. I figured, go with him, Christians and churches, because that's what it is, it's the easiest way to describe it. So, we think that for 2020. I took this to the RNC, and I met face to face with the head of the RNC. He wanted to merge this information, as most media companies do, take our data, take off the media by just use our data for the Christians and overlay it on their Facebook strategy, which was heavy. Facebook's been in a little trouble recently because of some of the things that have come up political, and they need to find other ways to get hold of people. This is the most direct way to get hold of Christians. We knew that that's why we bought the list. That's why we made the company.

Stephen Strang: Of course, my listeners know that I've written a couple of books that were basically political books on the election on Donald Trump, on what's happening with our country. This is a very complicated topic that we could talk about a lot of times, but let me make this comment so I can I ask my question. It seems like the left has use politics to impose their will on the rest of us by getting in power, enacting legislation, et cetera, et cetera. Christians, in my opinion, have been slow to wake up. It’s only as we're actually losing our freedoms that it's like, oh, maybe we ought to do something. So, I'm just interested, and here's my question, in your wife’s congressional race, which was not successful, and in working with the RNC and different things, what has been your observation about Christians in pews or church that are actually getting involved making a difference? Obviously, you're implying that there was a difference, because, in these congressional races, the people won. Even with Donald Trump in 2016, there are people who say that the evangelical vote, which I've been on TV, and they asked me what an evangelical is, and I say it's a Bible-believing church going, Christian, not just somebody who says it is somebody who actually does something. So. what is your observation about Christians in politics? Are they engaged? Are they not engaged? Or how can we make a difference?

Greg Swan: I've been tracking your books and they've done great. You should know of anybody who's an evangelical because your face is in Time magazine as one of the 25 most recognized evangelicals in America after George Bush got elected. So, the thing is, my observation is that this market I've known since 1993, is the most powerful, underserved market and the majority market out there. There's nothing majority about Christians at all. There are 77 million evangelical Christians that you just described and there are 68 million Catholics. But there's another subset of Christians that is almost equally large and 50 million that doesn't cover evangelical Christians. It's a group that is kind of on the fence. They're not independents, but the amount of people that believe in God and profess to believe in God is well north of 90 percent. The media, and what we've been seeing lately, and I'm a junkie of conservative talk radio, so I'm the worst guy to ask for an objective opinion about what's going on with the Democrats, as far as I can see, yes, you're right. They have moved on us because they've had a long-term agenda like China's had, like Russia has had. If you look at 1950 versus now, they're winning. I'll tell you a quick example of that. I'm watching “Rear Window” with my dad, an Alfred Hitchcock movie, with Grace Kelly, Jimmy Stewart. I had never seen it. I asked my dad, I said, Dad, are they living together? They're in the same apartment. My dad looked at me like I had three eyes and said, Greg, this is the 1950s. Nobody lived together. How out of touch is that statement today? That's the slow, one-degree-at-a-time boiling that the frogs do and the agenda. Yes, we've been acted on for a long, long time. Yes, we're just waking up. The attitude, the power, and the brains are all there. Plus, most importantly, the majority. If the media for two years of 92 percent negative stories can't take a dent out of Trump, and then when the Mueller report comes up, it shoots up. You're darn right he knows who's in charge … it’s the evangelical Christians. That's why they did backflips and did stories about you and the other 25. They wanted to figure this out. But these are the decision makers in America, the real believers, and they spoke really loudly. They didn't care what the media said. Are you done? I’m voting for Trump. And the evangelicals were just fine with this guy. They knew who he was. They just knew exactly who he was. He's a straight shooter. He's deliverer and he's beloved, I bet you love him. I mean, I certainly do.

Stephen Strang: Let me ask you about what we have to do, in your opinion, being around politics, to turn this country around. You talk about how we've been losing. Why do we have to do to win?

Greg Swan: My experience with politics was really eye-opening. We put a lot of our personal money into it and found out that a guy that I've known since nine betrayed me, stole my hard-earned petitions that my mother in-law would go to the DMV and get signed. We had to do 1,000 of those they were given to another candidate. People sell their souls in this business. It's bizarre. I’ve never seen saw anything like it. People lie, people steal and they are not truthful. We came in and made a big splash media. We were immediately a mark. We were sent someone from an enemy camp to come in and take us out. That is standard politics. What can Christians do? They have to connect on the popular level. Fortunately, in the old days, when my father in-law, a popular newscaster Detroit, you had one of three ways to get the message out. Now you have smart, sophisticated marketers like such as ourselves, that can get around anything, through any number of means to target the right person, the right demographic and you're not stunted by media. You ever hear these guys long for the days back when Walter Cronkite and only three people could tell you the truth or suppress the truth more likely?

For the rest of Stephen’s interview with Greg Swan, please click here.

Where to Find Stephen Strang on the Internet

·         The Strang Report on Charismamag.com

·         The Strang Report on cpnshows.com

·         On Twitter

·         On Facebook

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How Churchgoing Believers Can Turn This Nation Around