Better Together with Matt and Laurie Crouch

Better Together with Matt and Laurie Crouch

"Better Together" is Trinity Broadcasting Network's (TBN) first daily original program made by women for women. Listen to this interview with Matt and Laurie Crouch on why they developed the show. Hear who the guest will be to help develop a community of women doing life together.

The first episode airs April 22 at 10:30 AM Pacific Time. For more information visit www.tbn.org/programs/better-together.

38 Minutes • 2 months ago

Episode Notes

The Strang Report

with Stephen Strang

Guests: Matt and Laurie Crouch

"Better Together" is Trinity Broadcasting Network's (TBN) first daily original program made by women for women. Listen to this interview with Matt and Laurie Crouch on why they developed the show. Hear who the guest will be to help develop a community of women doing life together.

The first episode airs April 22 at 10:30 AM Pacific Time. For more information visit www.tbn.org/programs/better-together.

Introduction

Stephen Strang: Everyone knows that TBN is the No. 1 Christian network and, if you've been watching it lately, you know that there's been a lot of innovation and exciting new programs. Today, we’re going to talk about that. Hello, everyone I'm Stephen Strang and welcome to the Strang report. Today it is my privilege to welcome Matt and Lori Crouch, who are the heads of TBN, on my podcast to talk about a brand-new show for women. So, first of all, welcome to both of you. I was just thinking that I've known you guys since around the time you got married, which had to be around 1985, is that right? So, a lot of water has gone under the bridge. A lot of changes; that was before the days of the internet.

·         Read the Strang Report: Matt and Laurie Crouch: TBN’s Brand-New Show Encourages Women in a Way ‘The View’ Won’t

The new program, which we're going to do a story about, I wanted to use this opportunity to actually interview both of you. Of course, in times past, I've been interviewed by you on the, you know, on Praise the Lord, or at least it was called that back then. So, let's talk about this new program for women. First of all, what is the name and when is it going to begin airing on TBN.

Laurie Crouch: The name is “Better Together,” and we start our launch on April 22 at 10:30 a.m. Pacific Time; 8 am and 1:30pm. Eastern Time.

Matt Crouch: So, it's a daily program. “Better Together” really has been in development for about a year. It’s the first television program that we know of … I could certainly stand to be corrected, but as far as we know, it's the first daily TV program to be made by women, for women. It is, for lack of better description, a conversation between women. It really stems … you and I have been to dinner many times, you and I have been together with other couples and, invariably, all the men listening to this right now and all the women understand that nine times out of 10, unless there is a very specific hostess or host of an event that seats people, man, woman, man, woman, man, woman, inevitably, all the women go to one end of the table and all the men go to the other end of the table. Oftentimes, by the time we men get sat down at one end, all the women are ignoring us and are talking very actively looking right at each other. I experienced that phenomenon for so many years. You mentioned Laurie and I have been married since 1985. So, all these years, I have been observant. Before becoming the chairman of Trinity Broadcasting. I worked my way up through the production side of things. So, I was, I produced TV programs over the years for Oral Roberts and Tommy Barnett and many others.

Stephen Strang: I think before that didn’t you run the camera when you're probably a teenager or even younger?

Matt Crouch: I used to stand on a chair so that I would be tall enough to look into the viewfinder, a TV camera. I grew up in a TV studio. But I have gone up through the ranks. Joel Osteen talks about how he was behind the scenes before he became a minister from behind the pulpit. That was my pathway, too. I was always running a camera, producing, directing. Again, I directed TV programs called Charisma Now for many years. So, I have a natural instinct in which to develop TV programs and TV programming. I've done that dozens of times, over dozens of clients over dozens of years. So, when we started thinking about how, quite frankly, underserved the female audience is on Christian television … we have dynamic people like Joyce Meyer, we have Beth Moore, we have others, but as far as having regular programming on our network Trinity Broadcasting, we wanted to change that. So, about a year ago we started kind of dealing with set people, set decorators, producers, all sorts of different people that it takes to make a TV program. Here is what kind of stands out is the most interesting thing. We created and renovated an entire portion of one of the buildings out here in Southern California so that we could basically create an atmosphere where women could sit facing each other. In our case, it's a circle, and they could have genuine dialogue. Here's how we did that. We created a set that has robotic cameras that has little tiny 4k cameras or high-quality cameras, but they're hidden in the set. So, when finally everyone gets in there get seated in these chairs and they're all facing each other, the set, in essence closes up and we kind of rolled doors into place. All of a sudden the women find themselves sitting, facing together without camera people with headsets and cue cards and a bunch of production people in there. Five women, the Christine Caines of the world … Victoria Osteen, Lisa Harper, Lisa Bevere, Holly Wagner, Dee Dee Freeman and a lot of others that have come and been a part of season one. We've been shooting this now for several months and it goes on the air April 22. But what we did is when we lock five women into this room … we don't literally lock them in …we close the doors so that they feel like they're in there alone. All of the camera operators are remotely controlling the cameras. They are in completely different building and the ladies are in there. All that they've done to prep is really know what subject that they're going to be taking on. They sit there very naturally for a couple of hours and talk. It is our post-production team that does a lot of work. They start breaking this two-hour conversation apart into five programs that get deployed over a week. So, the ladies come in, spend a couple hours together in a natural setting and talk, go and do some extra-curricular shooting after that during the day.

Then, we come out with a week's worth of programming after a good long day. It’s a natural conversation and here's what I was trying to protect. I was trying to protect the environment in which women naturally gravitate … a place to sit and face each other and talk and that's what's happened. So far, and Laurie knows more about it because I haven’t been in the studio as much as she has, but they take on all sorts of different subjects. Again, I think what I'm proudest of is when people get to see what's happening on April 22, the program rolls out and they get to see it for themselves … it is women naturally in an environment protected and it's the closest thing to girlfriends coming together and having a lunch together that television could possibly be because all of the trappings of TV are hidden. They are really in there by themselves. It's a fantastic setting for very natural talk to come out.

Where to Find Stephen Strang on the Internet

·         The Strang Report on Charismamag.com

·         The Strang Report on cpnshows.com

·         On Twitter

·         On Facebook

Episode Notes

The Strang Report

with Stephen Strang

Guests: Matt and Laurie Crouch

"Better Together" is Trinity Broadcasting Network's (TBN) first daily original program made by women for women. Listen to this interview with Matt and Laurie Crouch on why they developed the show. Hear who the guest will be to help develop a community of women doing life together.

The first episode airs April 22 at 10:30 AM Pacific Time. For more information visit www.tbn.org/programs/better-together.

Introduction

Stephen Strang: Everyone knows that TBN is the No. 1 Christian network and, if you've been watching it lately, you know that there's been a lot of innovation and exciting new programs. Today, we’re going to talk about that. Hello, everyone I'm Stephen Strang and welcome to the Strang report. Today it is my privilege to welcome Matt and Lori Crouch, who are the heads of TBN, on my podcast to talk about a brand-new show for women. So, first of all, welcome to both of you. I was just thinking that I've known you guys since around the time you got married, which had to be around 1985, is that right? So, a lot of water has gone under the bridge. A lot of changes; that was before the days of the internet.

·         Read the Strang Report: Matt and Laurie Crouch: TBN’s Brand-New Show Encourages Women in a Way ‘The View’ Won’t

The new program, which we're going to do a story about, I wanted to use this opportunity to actually interview both of you. Of course, in times past, I've been interviewed by you on the, you know, on Praise the Lord, or at least it was called that back then. So, let's talk about this new program for women. First of all, what is the name and when is it going to begin airing on TBN.

Laurie Crouch: The name is “Better Together,” and we start our launch on April 22 at 10:30 a.m. Pacific Time; 8 am and 1:30pm. Eastern Time.

Matt Crouch: So, it's a daily program. “Better Together” really has been in development for about a year. It’s the first television program that we know of … I could certainly stand to be corrected, but as far as we know, it's the first daily TV program to be made by women, for women. It is, for lack of better description, a conversation between women. It really stems … you and I have been to dinner many times, you and I have been together with other couples and, invariably, all the men listening to this right now and all the women understand that nine times out of 10, unless there is a very specific hostess or host of an event that seats people, man, woman, man, woman, man, woman, inevitably, all the women go to one end of the table and all the men go to the other end of the table. Oftentimes, by the time we men get sat down at one end, all the women are ignoring us and are talking very actively looking right at each other. I experienced that phenomenon for so many years. You mentioned Laurie and I have been married since 1985. So, all these years, I have been observant. Before becoming the chairman of Trinity Broadcasting. I worked my way up through the production side of things. So, I was, I produced TV programs over the years for Oral Roberts and Tommy Barnett and many others.

Stephen Strang: I think before that didn’t you run the camera when you're probably a teenager or even younger?

Matt Crouch: I used to stand on a chair so that I would be tall enough to look into the viewfinder, a TV camera. I grew up in a TV studio. But I have gone up through the ranks. Joel Osteen talks about how he was behind the scenes before he became a minister from behind the pulpit. That was my pathway, too. I was always running a camera, producing, directing. Again, I directed TV programs called Charisma Now for many years. So, I have a natural instinct in which to develop TV programs and TV programming. I've done that dozens of times, over dozens of clients over dozens of years. So, when we started thinking about how, quite frankly, underserved the female audience is on Christian television … we have dynamic people like Joyce Meyer, we have Beth Moore, we have others, but as far as having regular programming on our network Trinity Broadcasting, we wanted to change that. So, about a year ago we started kind of dealing with set people, set decorators, producers, all sorts of different people that it takes to make a TV program. Here is what kind of stands out is the most interesting thing. We created and renovated an entire portion of one of the buildings out here in Southern California so that we could basically create an atmosphere where women could sit facing each other. In our case, it's a circle, and they could have genuine dialogue. Here's how we did that. We created a set that has robotic cameras that has little tiny 4k cameras or high-quality cameras, but they're hidden in the set. So, when finally everyone gets in there get seated in these chairs and they're all facing each other, the set, in essence closes up and we kind of rolled doors into place. All of a sudden the women find themselves sitting, facing together without camera people with headsets and cue cards and a bunch of production people in there. Five women, the Christine Caines of the world … Victoria Osteen, Lisa Harper, Lisa Bevere, Holly Wagner, Dee Dee Freeman and a lot of others that have come and been a part of season one. We've been shooting this now for several months and it goes on the air April 22. But what we did is when we lock five women into this room … we don't literally lock them in …we close the doors so that they feel like they're in there alone. All of the camera operators are remotely controlling the cameras. They are in completely different building and the ladies are in there. All that they've done to prep is really know what subject that they're going to be taking on. They sit there very naturally for a couple of hours and talk. It is our post-production team that does a lot of work. They start breaking this two-hour conversation apart into five programs that get deployed over a week. So, the ladies come in, spend a couple hours together in a natural setting and talk, go and do some extra-curricular shooting after that during the day.

Then, we come out with a week's worth of programming after a good long day. It’s a natural conversation and here's what I was trying to protect. I was trying to protect the environment in which women naturally gravitate … a place to sit and face each other and talk and that's what's happened. So far, and Laurie knows more about it because I haven’t been in the studio as much as she has, but they take on all sorts of different subjects. Again, I think what I'm proudest of is when people get to see what's happening on April 22, the program rolls out and they get to see it for themselves … it is women naturally in an environment protected and it's the closest thing to girlfriends coming together and having a lunch together that television could possibly be because all of the trappings of TV are hidden. They are really in there by themselves. It's a fantastic setting for very natural talk to come out.

Where to Find Stephen Strang on the Internet

·         The Strang Report on Charismamag.com

·         The Strang Report on cpnshows.com

·         On Twitter

·         On Facebook

15

0:00/38:23

Better Together with Matt and Laurie Crouch