The Secrets of the Rosetta Stone with Joel Freeman

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Hello and welcome to the Strang Report. I'm Stephen Strang. Thank you for watching. Thank

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you for subscribing. If you don't already subscribe, hit that subscribe, hit the little

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bell that lets you know when we're on every Tuesday and Thursday at 4pm. And also share

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this with other people. That's how it continues to grow. Our podcast is growing and growing.

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And if you've watched me for very long and many of you do, you know that I talk about

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things that are interesting to me personally and in my line of work for many, many years

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as a Christian journalist. And before that, a secular journalist. I've learned to recognize

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a good story. And recently I was at the National Religious Broadcasters and I met a man named

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Joel Freeman whose life work has to do with the Rosetta Stone. And I've been interested

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in the Rosetta Stone for years. In fact, a number of years ago on vacation in England,

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I went to the British Museum and saw the original. And I've just always been interested in that,

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interested in language, interested in problem solving, which we're going to talk about today.

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So even if you're not interested in history, like I am, if you have a need for problem

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solving, if you have a need to sharpen your brain, this is a podcast that you want to

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stay tuned. So I want you to subscribe and also leave comments. And we want this to be

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as interactive a learning experience. So let me start by welcoming Dr. Freeman and thank

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you for fitting in. It was, we had a little bit of a challenge to find a time that was

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mutually convenient. But here we are. And let's start by you explaining. We have so many things

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we can talk about and we're just going to have a conversation. But how did you get

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involved? Or how did you get interested in the Rosetta Stone almost 50 years ago? You

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don't look that old.

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Yes, I'll be 70 in a few months. And I'm originally from Alberta, Canada. I left home

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when I was 17. I became a long-haired hippie in a dope-smoking fool hitchhiking all around

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North America. I had a conversion experience in 1972, September 10th. That evening, I accepted

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Jesus as my personal savior. And I signed up for Bible school the very next day. And

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what happened is I just, about a year later, I began to see hypocrisy in others and more

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profoundly hypocrisy in my own self. And so that forced me to start studying, because

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every bone and tissue in my body want to get back out on the road and just start hitchhiking

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again. But I thought, you know, there's something about this that I think is real. So I began

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to do a lot of research into the reliability of Scripture, science and mathematics. And

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I made phone calls to people that had written books. Norman Geisler became a personal friend

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and all kinds of different individuals began to travel too later on. But I've hiked throughout

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the Kumeran caves, the Dead Sea Scrolls. I've been to where the Rosetta Stone was on earth

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in 1799. And so part of my journey is I was looking at the spate of archaeology, the internal

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external evidences of Scripture. And then, you know, the spate of archaeology was fascinating.

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Every time I seemed to bump into the Rosetta Stone. And I thought, wow, this is interesting.

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So what happened is I never dreamed I'd ever become, you know, where we are today with

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dealing with Rosetta Stone as the only one who's developed a full site.

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You've developed a whole program. You even have a foundation. You've got celebrities

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like Smokey Robinson working with you. I've just, when I met you at NRB, I was just fascinated

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with this. You have a whole brochure that you tell about the story. But anyway, get back

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to your story.

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So what happened is I began as I started studying about the Rosetta Stone, I began to realize

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that this was a very important piece. And let me take a little quick sidebar for about 60

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seconds. The History Channel did a show about 10 years ago called 101 Objects That Changed

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the World. And they assembled what they call SMEs, subject matter experts on various disciplines.

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And you know that number one object that changed the world was the Bible. That's what they

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came up with. Number two was coinage, money. And number three, now think about it, you

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got the computer, you have the wheel, the Rosetta Stone was number three. And that completely,

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that gave me a mental whiplash. I just thought, wow, how could they do that? How could they

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say that? So that even spurred me on more and more to want to research and understand.

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And of course, the Rosetta Stone, we have the Rosetta Genome Project. The European Space

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Agency had the Rosetta Project where they were checking out comets. We have all kinds

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of folks, you know, they could say this is the Rosetta Stone of EVs or electronic electric

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vehicles. This is the Rosetta Stone of whatever, you feel in the blanks. And so it becomes

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almost a metaphor for other, exactly like someone I read this week that somebody was

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a man who I actually knew was the mother Teresa of Orlando. You know, I guess it's the same

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kind of thing because everybody understands, you don't even have to go to college to at

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least know there is a Rosetta Stone. You might not know it was found in 1799 on the

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banks of the Nile, but everybody knows it. In fact, isn't there a company that teaches

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language or something?

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Exactly.

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That used the name Rosetta Stone because I guess it's so tied in to language.

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Yes. And so I was able to acquire in about, I'd say probably 2005, there was a gentleman

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who was a foreign journalist. He lived in Vermont, but he was in London. And he somehow

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in the seventies was able to acquire a face, a first generation reproduction of the face

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of the Rosetta Stone. So I found out about it. He was moving to Florida, you know, and

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he was getting rid of stuff. I paid a King's ransom for it, but I bought it. And when it

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arrived, I thought, gosh, what if I found a stone sculptor? Because I've been over to

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London many times. I stayed with a friend in Lamb's Conduit Court about a five minute

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walk. I was over there at the British Museum all the time. That's back when you could touch

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it. You could lick it. You could hug it. You could do whatever you want. And it was right

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there.

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And so what happened is I just, I found a stone sculptor in Battle Creek, Michigan. And

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he was able to, and I took a lot of pictures back in the day. So we had pictures from the

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side, the rear, the top, the bottom, the front, everything. So he, after five permutations,

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he came up with the most delightful, most incredible, exquisite reproduction, you know, for a mold.

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We made a mold. And then I became the first person and the only person in the world to

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create a full size 3D replica there in museums in South Korea, Australia, Czech Republic,

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the Houston Museum of Natural History as one of my replicas are in private collections.

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Because there's only one in the British Museum.

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That's right.

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There's a lot of people who would like to actually see it. And of course they know it's a replica.

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Yes.

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But that's interesting.

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But they got the real thing.

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Also, didn't I see in your brochure that it's in some movies too?

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Yeah, it was in the movie Night at the Museum, part three. That was one of the last movies

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of Robin Williams. And I remember when 20th Century Fox person called me, I thought it

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was one of my friends playing a practical joke on me. I said, no, no, this can't be

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real. But they ended up leasing it for six weeks. It was on the movie set in Vancouver.

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And you have to look real hard. I can see it about three times where this camera pans

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past it. But it's just been a fascinating journey. And so what I'm doing now, Stephen,

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is I look around and I see we got AI. We have chat GPT. We have Siri, Alexa. I'm not an

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anti-technology person at all. But I do think that in the wrong hands, it can get dystopian

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rather quickly. But I also am thinking about just like muscles atrophy. I think the Cleveland

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Clinic says that it takes about two to three weeks and muscles will atrophy without resistance.

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In the same way, I believe that a whole generation is being raised where they are just having

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things coming very quickly to them. And plus it can, you know, back in the day, you and

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I come from a generation where you had to actually read a book. If you had an idea,

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you know, and then you had the completion, you're going along and you're going all over

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the place trying to figure things out and then get to the point.

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We used to have to add in our heads. I worked at a fast food restaurant and at the counter,

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we had to write it down and add it up, collect the money and put it in the cash register.

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We didn't even have a cash register that added things up. Now nobody adds in their head anymore.

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Right. They have the picture of the item on the keypad. You know, that's a hamburger.

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Okay. That's right.

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And so I see a whole generation growing up where you input something in chat GPT and

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within millisecond, you've got a poem, a chapter for a book, you've got a song, lyrics, whatever

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it might be. And what I fear and my concern is that people will develop what we call the

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poser mentality, the imposter syndrome, where someone says, I wrote that book. No, no, no,

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you didn't. Chat GP did. Chat GPT did. And I think that it has done something to the

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character of a person. You know, when you have to struggle, that builds patience, it

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builds character, it builds kindness, it builds perseverance. And I'm just concerned about

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a generation. So using the Rosetta Stone as a metaphor, changing, transforming this ancient

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artifact into a modern metaphor for problem solving, telling the story of 23 years from

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1799 to 1822, it took that long period of time. And you had people from Sweden, from

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England, from Germany, from Italy, from France, from all over the place. It was like an

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international treasure hunt to see who was going to be able to finally do this.

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Well, let's talk about it because the Rosetta Stone wrote something in three different languages.

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And one of them was Greek. And one of them was Egyptian hieroglyphics. And I forget the

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other one, but kind of explain it and what the significance was when they finally cracked

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the code. Yes. It's actually two languages, it's three inscriptions. The Greek was here

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and why was it there was because you had Alexander the Great and conquered Egypt prior to this.

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And then you had the Demotic script comes from the Greek word demis, we get the word

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democracy from it. And so the common people use this, it's like a cursive form of hieroglyphics.

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In hieroglyphics, see that the stone should have been about this high in all, it was broken

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off here, there's a natural vein that caused to be broken off. So they had only 14 lines,

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there's 28 lines in all 14 lines of hieroglyphics. And they didn't know if it was alphabetic,

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is it phonetic, do you read left to right, right to left, is it symbolic, they didn't know no

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computer algorithms, no previous experience. And that's where the the rub came in. And that's

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where people began to really fake try to figure this out. And so some people like Thomas Young

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came up with some clues, a general by name of Ackerblad from Sweden came up with some clues. Back

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back to the ninth century, there's a man from Iraq, who codified a lot of his insights. And

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because member pilgrims people are coming to Egypt all the time, they're gazing looking around

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going, What is this? Did they let loose a kindergarten class in the community and to make

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all these eyes and snakes and everything else. They didn't know there's an esoteric language,

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hieroglyphics literally means the Greek priestly carving. So is a small like a tree, where you

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cut off a tree and then you have the rings, as you get closer to the core, the heart of the tree

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trunk, then then they these are the people that knew what it meant. But as you get a got away from

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the center, then the common people didn't know. So this was a proclamation. What had happened is

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the priests and I copolis, like copolis, they rebelled against temple taxes. That's what's written

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on the Rosetta stone. And so the soldiers came in, excuse me, because tallamy the fourth, the

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fifth, he was young kid 14, 15 years of age, his dad died. And he was trusted to power, he had a lot

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of adults around him. The soldiers came in, they cut off the Nile, the priests came out with their

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hands up and said, we give up. And they said, Okay, we will forgive your temple tax. If you will

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deify, make tallamy the fifth, the grand Puba of is of Egypt. And that's basically what it says. But

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the key is that the Greek for the first time, they knew what it said. And that's what set apart all

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the others, Kierke from Germany, Doega, a Danish priest, all these folks that were wrestling with

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the Rosetta stone with the hieroglyphics and couldn't couldn't crack the code. Now this was the key

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that caused the code to be cracked. Okay. And once it was cracked, what's the significance of that?

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Well, it literally Stephen, it unlocked the secrets of ancient Egypt. Now they could say, Oh,

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women worked. And here's receipts that they were paid for their work. And and and then they were

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able to say, Oh, that battle happened, or that family system lived. And this King reigned. This

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is the capitals move from Thebes to Memphis or whatever it was happening. And they were able

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to unlock the secrets. And that's what has made Egypt such ancient Egypt such an enigmatic and

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mysterious, secretive type of a place. And people are always intrigued and fascinated. So what I've

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done is I've taken the word Rosetta. And I've developed seven steps to solve pretty much any

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problem in one's life. And just finished a book on it that'll be out probably in about some some

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time. And maybe by the time people see this, they'll start hearing about it. But it's, it's a book

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where I take these seven steps. But I tell the story of the cracking of the code and the subsequent

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revelations that came out of the understanding of hieroglyphics to show how how ones how anyone

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could take a particular problem because we have moral ethical problems. We have technical problems,

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organizational development problems, change management. There's like 15 categories of problems.

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And it's important for a person, anyone watching this to realize that I've developed a whole process.

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If your problem is a campfire, enjoy it. It's probably just part of life. And don't marshal the

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forces against it and try to figure things out. Just enjoy it. It's just the way it is. If your

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problem develops into a bonfire, then you better begin to take a look at things and figure things

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out. If it's if there's a lot of pain coming from it, if it's disturbing your relationships with

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other people, it's impacting your bottom line financially, you better take a closer look at it.

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But if it develops into a wildfire, you better push everything out of the way and really focus on

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developing an inventory so people can determine the campfire, bonfire, wildfire situation, and then

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they can implement that first of all, a person that are stands for recognize a person. We can't

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help anybody. We can't help ourselves if we don't recognize there's a problem or some kind of obstacle

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that is coming in our way. And you know, some of the greatest ideas have come from a person

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hearing someone else complain about something. Quick story. A woman who has trained in her went

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to college to become a financial analyst and a helper with a CPA. She was working in Philadelphia

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with some of the members of the Philadelphia Phillies and a pitcher. I can't remember his name,

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but he came in for his quarterly session with her. And they start talking about their dogs.

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And he mentioned, yeah, I hate my dog is pooping all over the backyard. That's the biggest terrible

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worst part of having an animal with all the stuff in the backyard. And she said, well, would you

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ever have want to have someone come and clean that up? He's, oh, yes, I'd pay him big money. Well,

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the next quarterly meeting, she asked more about it. And she says, I'd like to be that person.

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She ended up after three years doing a million dollars a year with nine employees picking up dog

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poop in people's backyards. My point is, here's someone's problem complaining about it. And she

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recognized the problem. She obtained information. That's the O obtained information, specify goals.

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What do I with the S R O S to specify goals? Do I want to become rich? Do I want to become

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famous? I think those two are very shallow reasons for solving problems. But it drives

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some people. I think it's much more, it would begin to determine our why we can bear under

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any who, where, when, how, what, all that other stuff that comes at us if we know our why. And as

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believers in Jesus Christ, we know that we're strangers here. But we also know that we're to

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occupy till he comes. And we've been given talents and we cannot bury those. We must not bury those

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talents. And so when we start looking, for instance, real quick, this right here is our solution to

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the education gap in America. It's a curriculum. There's now an over 360 school systems around

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the country. Well, we as Christians complain and moan about what's happening in our education system.

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We're in Florida. We're in Seattle, you know, all these different things. It's a solution to the

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education gap in America called Black History 365 K through 12. And that's the kind of stuff that

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motivates me is to look for a problem and then see how we can help to solve it. So it's our recognize,

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obtain information, as specify your goals, understand the why, and then evaluate options.

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Just like with the Rosetta Stone, you have a one guy became kind of the center of this whole thing.

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His name is Jean Francois Champollion from Fissiak, France. He was in Paris as a young kid. He knew

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about nine languages at 16 years of age. He was fascinated. His dad had a rare document and rare

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book business. Did you say nine languages? Yes. How can somebody's brain remember nine languages?

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Unbelievable. Latin, Hebrew, Greek. I mean, just when you see the list of languages this young

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man knew. And then of course, during the Napoleonic competition military campaign,

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when they found this trilingual rock, this became a world famous rock, he heard about it and he

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thought he had this inspiration. I want to be the one who cracks the code. And so as people began to

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come up with ideas, he became like the repository of information from Thomas Young and others from

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around the world. And he began to put these clues together. So he evaluated the options. And that's

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what's so important because when especially like if someone's going to find a cure for cancer,

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or a SIDS, or some other disease, or find some cure for parking in urban areas, whatever it might be,

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you have to understand what the options are and sometimes just take the best of the worst and

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then just get moving, get started with that option. And that's where it tests, you know, R-O-S-E-T,

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tests the solutions because you might have one or two solutions and then just say, I'm going to start

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testing them and to develop strategies for figuring out what works, what doesn't work, and then take

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action. And that's what a lot of people do depending on one's personality. Some are very analytical.

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They want to get the best computer system, put everything in their office and they spend six

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months trying to put everything together, but they never seem to get off the dime and make things

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moving. There are other people moving before they've done the analytical work. And so it's

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important to realize what the strengths and vulnerabilities are in the way that we're wired

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and then bring people around us because when we're in a jar, you can't read the label,

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bring other people that are smarter than us around us, they'll help read the label for us

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so that we can then build a team of people. It takes a visionary many times to come up with ideas

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and then the team of people that can help keep that kite from flying off and keep it grounded.

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And then finally, assess. So R-O, recognize, obtain information, specify goals, evaluate

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options, test solutions, take action, and then assess results. We cannot manage what we don't

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measure. And so that's a double negative, but we must measure and then we can manage it.

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And so these are the kinds of things that I hope to inspire a whole generation,

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developing a 5,000 square foot travel exhibit. Once there's four zones, the history is number one,

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the cracking of codes, the enigma machine, all that kind of stuff, cracking codes,

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number three will be language and culture, number four will be taking the Rosetta process and then

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picking 25 to 30 of the most incredible G-Wiz jaw-dropping technology and showing the iterative

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process through those seven steps. And then like an NCIS, give someone a smack on the back of the

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head, go create. And then once the template is done, we're then going to create two for China,

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one for Southeast Asia, one for Europe, and then one that will travel around to other cities that

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aren't serviced by the other orbits like Sydney, Tel Aviv, Rio de Janeiro, Moscow. And then once

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they're all done, they're seven years, five months, five months at each venue, and traveling all

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around refurbished between each venue, it will then be donated to a different part of the world.

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I'm in Barbados at this moment and Barbados is going to get the first one. It's going to become

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a static museum. And then what will happen is it'll help with tourism, also provide jobs,

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and then there'll be a problem-solving institute next to each one. And we're going to have all

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the people in, for instance, Barbados identify friends and relatives that are part of the

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Bayesian diaspora throughout the world, civil engineers, soccer moms, clergy, whoever it might

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be, they're going to identify, they are going to identify the top 25 problems of this region of

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the world, tell the government to stand down unless we need you for zoning purposes or whatever.

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And then they're going to go about have a citizen-led problem-solving institute taking those

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seven steps to solve problems in that region of the world. Boy, that is so interesting and exciting,

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and I love your enthusiasm. You're very invested in this, of course, and so creative. And I want

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to connect people with you. My whole career, I've kind of been a connector, and this is one more

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way I can connect. So how can people find out more about what you're doing to Rosetta Stone

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and about your foundation? Stephen, first of all, thank you so much for this opportunity.

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Someone goes to Rosetta Crazy, so it's r-o-s-e-t-t-a-crazy.com. And that will take them to,

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we have, for instance, Ben Carson's on our advisory board. They'll see Smokey Robinson,

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Kathy Hughes, and many others. And Ellie Chacrone, who's one of the chief archaeologists in the

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city of David for 20 years and many other notable people. James Hurrell, by the way, is the world

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leading authority on geological archaeology. He has identified 110 mines and quarries where you

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look at a temple and you say, where'd that stone come from? He can tell you exactly. In fact,

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he knows exactly which quarry there was at a stone, only one called the Aswan quarry. And so they

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could go there and learn all about the project. And there's, I guess the action point, you'll see

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my cell number, give me a call. And I'd be very happy to talk with you. Well, you know, I've been

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waiting to tell a personal story because this is about you, not me. But in 1979, with a few other

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men, we went to the Sinai Peninsula. And while we were on our way to Mount Sinai, we stopped at a

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mountain that had Solomon's mines in the name of it. And I hope I don't murder the pronunciation

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with Sarah Beat El Khadim. And we actually went into the cave. It was almost like

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riding on cave walls, kind of like cavemen, only it wasn't that far back. And they called it proto-Sinaiatic

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writing. And they explained to us, you know, we were there kind of as religious tourists. Someone

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explained that it was kind of a bridge between hieroglyphics, which in Egypt, it was like kind

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of a different picture, like a person or different things that meant different things. It was kind

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of a transition to Hebrew and an alphabet of some kind. And there were two inscriptions. And one of

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them was about commerce. So and so had sold something to someone. And the other was the words,

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God is eternal. And we just found that very interesting. And all these years later,

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I'm reflecting on it. And I remember that they showed that something that looked like waves.

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And they said that that was the word for water, maybe was meme or something like that. And that

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kind of morphed into our M. And they were just explaining. And it was like, it was to me, it

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was kind of like a ha ha moment. This is kind of how the the language developed. So you can see

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that all the way back, I was interested in that I've not had an opportunity to travel like you.

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And I'm not an archaeologist, of course, but it's why I'm so interested in the Rosetta Stone. And I

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hope people will connect with you. I hope people will share this with others, especially if you

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know people that are interested in problem solving and interested in history and archaeology and

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language. And so as we wrap up with just a few seconds left, I want to give you the last word.

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Well, I hope that people will embrace problems. And, you know, it's like when you're in business,

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and someone comes through the problem, if it's appropriate, give them a hug and say,

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you are my job security. Thank you so much. You came to the right spot because I'm a problem

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solver. And I think if we can ignite that kind of excitement and enthusiasm about problems,

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like Rick Warren says, you're either coming toward a problem, you're in a problem, or you're coming

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out of a problem. It's part of this life. And we are all creation is groaning for the day when we

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won't have that. But we're here, let's occupy and let's enjoy the best we can with a great sense of

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humor with what we have in what we're dealing with in our everyday lives. Well, thank you,

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Joel Freeman, for being my guest on the Strang Report. Thank you to my viewers and listeners

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for tuning in, tuning in every Tuesday and Thursday at 4pm Eastern time for the Strang Report podcast.

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God bless you.

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Do you ever feel discouraged? Do you need hope? The world is so upside down that even if you

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